Swimwear to protect your skin against the sun's harmful rays. – Jody and Lara
Swimwear to protect your skin against the sun's harmful rays. | Jody and Lara

Swimwear to protect your skin against the sun's harmful rays.

We are all used to slapping on the sun-cream to protect our skin from the sun's harmful rays, but we don't often consider what we wear to do the same. Did you know a cotton T-shirt can give you between SPF 10 -15 of sun protection depending on the coloiur and the weight? This swimwear has SPF50+ which means it gives excellent protection against the suns harmful rays, wet or dry. It dries quickly so when you are out of the water, your swimming costume will quickly dry and still keeping you protected. How great is that?

It might concern you about the best ways to protect your children from the sun's harmful rays and invest in healthy skin? Well, read on Mum’s and Dad’s for the best solution you will find this summer!

 Every year during the school summer holidays in July and August, my family would head off to the inviting beaches, water parks and guaranteed hot sun of Cyprus. As my girls got older and left the “all in one” swimsuit with the pink unicorns print behind, the choice of swimming costumes being offered with cover-up sun protection, drifted away and was replaced with bikini’s, tankini’s and the high cut one-piece cozzie.  Even if I invested in a rash vest, it was usually unimaginative in design, with no SPF clearly marked and was often paired with knickers. And no matter how hard I tried with sun-cream application, my girls still suffered from sun burn on the tops of their thighs just below the leg opening on the knicker line; or on their bottom checks where two red crescent shapes would appear where the knickers would ride up; and sometimes on the small of their back, caused by being draped over the floating inflateable “ice cream” or “dolphin” having fun in the outside pool, where the rash vest would ride up the back leaving skin exposed. I was also very aware of the accumulative effects of UV radiation or sun damage made by simply being in the sun.  The sun is wonderful, we look forward to warm sunshine so much after the long Winter, and yet this inviting bright globe can be so damaging for our skin. There are the immediate painful effects of being burnt by the sun, but are you aware of the permanent damage to the skin? Long term effects particularly in young skin, when exposed to the sun’s harmful rays?

UV radiation which is unseen and relatively unfelt. The heat you feel is radiant heat from the sun not the UV itself, it is combined with UV radiation, you cannot feel UV radiation as it impacts your skin, which is why you can be burnt on a cloudy day or on a windy yet sunny day when it feels relatively cool.  Like most radiation it has an effect on our bodies which accumulates over time. It is the main cause of skin cancer, and skin cancer is on the increase, and sadly is still the number one for cancer sufferers. You are more at risk if you have pale skin, but it effects all skin colours, whether you tan easily or not, tanning is simply your skins way of protecting itself from the harmful radiation but the damage has still occurred. It is a silent destructive force which effects your health and manifests itself in negative ways later in life. So protect young skin, by repeating the sun cream application every 2 hours, where a wide brimmed hat and try to stay out of the sun at the hottest times of the day 11-3pm, preferable in the shade.

Fed up with not being able to find what I wanted, I created my own cover-up swimwear range with SPF 50+, not specifically for girls, as boys can wear it too, (I didn't want my son left out!!) but to offer more choice for girls where there currently is very little. The brand is called “Jody and Lara” a cover-up swimwear SPF 50+ brand made from used plastic bottles and manufactured in Sheffield, to give it the environmental and ethical credentials I felt should be standard for all clothing. 

I have a BSc Hons in Clothing Engineering from Manchester University and with 25 years in the garment retail sector, I knew the art of the possible in this area and I wanted the best. The tops were designed to be long in the body so no chance of riding up and revealing naked skin, the shorts are long to ensure no sunburn at the tops of thighs and bottom cheeks. The yarn in the fabric is made from old plastic bottles from Italy, this yarn arrives at a knitting plant in France where the yarn is knitted with Elastane to provide the high performance stretch fabric required for the swimwear, and to also gives a great universal fit. Finally the fabric is driven to Sheffield where it is printed, cut and sewn into the swimming costumes you see on the website.  There is currently nothing like this on the market, and at £64.97 for the whole swimwear outfit, a great investment, particularly when you consider how much money you’ll save on suncream alone!  This swimwear, if rinsed after each use, (see how to take good care of your cozzie) will last many years so can easily be handed down to siblings.  Peruse the ranges on this website to order your bespoke swimwear outfit made to order. And I do mean "Made to order" this is why it takes 5-7 days from your order, as the swimwear is made especially for you, once your order is received! This is the most sustainable swimwear on the market with the most cover-up, to give you best sun protection you can buy this summer.